As designers, we always want to reinvent the wheel. There are a lot of moments where we have to just… as they say, keep it simple, stupid.
And that’s just what I did when I was asked to revamp the Friends of Austin Animal Shelter logo and branding. Keeping it simple with using familiar faces for the logo and blending it in with the title.
I chose clean, bold colors, bold type, and simple patterns to give the feeling of fun, warmth, and safety.