Jeep wanted a dynamic way to showcase the full range of Renegade color options alongside detailed interior and exterior photography. I designed an interactive mobile unit where the vehicle’s color shifts in response to the user tilting their phone, creating a more immersive product experience. Animated hotspots were also integrated to open feature-driven photo galleries, highlighting key details of the Renegade.
The challenge was distilling a large amount of information and visual assets into a clear, engaging narrative that still felt true to Jeep’s brand story. The final experience delivered a 15% CTR over a two-week period.