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McDonalds

I have always been able to visualize timelines in my head. I can see one big calendar that covers the years of my life and that helps me contain my memories.

The same way I think about visual timelines is exactly the execution I wanted to pull off when I was tasked to come up with a creative engagement unit to promote McDonalds new all-day breakfast menu.

The unit is built off a vertical 24hr calender that the user can scroll through and see a different breakfast item for each hour in the day.

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McDonalds